How voices and faces win votes. I talk to Casey Klofstad about his new research into voice pitch and the effect it has on perceptions of a political candidate's age, strength, and competence. We'll also look at how other nonverbal cues, including facial appearance, influence election success.
Read the transcript!
Would anyone vote for that face?
Are female political candidates more successful if they have deep voices? New research by Casey Klofstad shows that Margaret Thatcher may have been correct to lower her voice an octave or two.
The articles covered in the show:
Elmore, W., Vonnahame, E. M., Thompson, L., Filion, D., & Lundgren, J. D. (2015). Evaluating political candidates: Does weight matter? Translational Issues in Psychological Science, 1(3), 287-297. Read summary
Klofstad, C. A., Anderson, C., & Nowicki, S. (2015). Perceptions of competence, strength, and age influence voters to select leaders with lower-pitched voices. PLoS One, 10(8), e0133779. Read paper
Laustsen, L., & Petersen, M. B. (in press). Winning faces vary by ideology: How nonverbal source cues influence election and communication success in politics. Political Communication. Read summary